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Alex & Xander
Curtains, fabric and homewares based in Denmark.

Shopfront challenge.

For this project, I was asked to design the branding for "By Alex and Xander". I worked on several logo passes for this, and unfortunately, the one displayed above wasn't used. I understand their reasoning for not using this, but personally, I loved it and wanted to showcase this design over the final product.

I do strongly believe in providing the client with the design that they're happy with, and sometimes this can mean putting my feelings to the side and working with the client on a direction they're happy with, even if it's not quite the design I'm happy with.